We wanted to make sure there were individual workout spaces. In response to the pandemic, we added more outdoor space and reimagined the amenity package.
From the living rooms to bathtubs to soap dishes, we aim for people to walk in and say that they really like this. Condos need to be inspirational products and we are constantly trying to understand the way people want to live. No one spends more time on floor plans than our team. We sat down with a blank piece of paper and rolled up our sleeves. We hired CetraRuddy, with who we have had a long relationship with since River and Warren. We have a conservative data-driven approach to residential living. Rather, we stick to fundamentals that make sense to us. If you look at what Centurion has done and where we've developed, you would notice we've never been far afield. For instance, one of the things we learned is that search requests for outdoor space have quadrupled over the course of the pandemic. And to understand where people's desires are, our team has a special skill set and loves to analyze data. We have to remember that at the end of the day, a condo purchase is the most significant purchase in a person's lifetime. The project marketing was initially conceived as a more whimsical sister ofĬetraRuddy to create more serious spaces that you can really live in. We are making sure that we have serious eyeballs instead of just lots of them. Macklowe is a big thinker and the novel marketing approach with safari animals put a lot of eyeballs on the project. We redid the lobby and provided new model units. Its original developer Harry MackloweĮxited and we came in to rethink the property. We don't do ground-up construction.Ģ00 East 59th Street. We get brought in for a lot of these situations. We've taken over projects that have had infrastructure-related problems such as a breakdown of the HVAC system or a geothermal system that never functioned. A lot of what we do is invest capital in developments that are looking for a sponsor replacement. JT: We have been the fixer of condo deals. What does Centurion Realty specialize in?
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